About Back2Black
Built for the people whose skin takes its time.
Most tanning products are written for people who already tan easily. Ours are not.
Why we started
Back2Black began with a straightforward frustration. Plenty of people put in the sessions, follow all the advice, and still come out barely darker than they went in. The products on the shelf were rarely built with them in mind.
So we set out to make something for that customer specifically. Formulas that give skin what it needs before exposure, and that keep working through it. No bronzers, no fake colour, and no pretending a product did something the sun did.
Everything since has followed the same test. If a claim cannot be backed up, it does not go on the label.
How depth builds
Colour is built, not bought
Drag through the sessions to see how a tan develops when skin is properly prepared. Depth comes from consistency rather than from one long exposure.
What we hold to
The Back2Black standard
Actives that earn their place
We would rather run a short ingredient list we can defend than a long one that reads well. If something is in the bottle, it is there to do a job, and we will tell you what that job is.
No colour we did not earn
Our accelerators contain no DHA and no bronzer, so the colour you see is your own. Nothing washes off on a towel, and nothing turns your palms orange.
A real person on the other end
Orders placed before 12pm go out the same day, and questions get answered by someone who knows the products rather than a script.
Start where it suits you
Three strengths, five flavours, and an accelerator built to work alongside them.
Shop the rangeUK dispatch
Same-day on orders before 12pm
Free express
On orders over £40
Over 1,000 reviews
Rated five stars by customers
14-day returns
On unopened products